NDI Represents Illustrators



This was NDI's website in the early 2000's. Content is from the site's archived pages.


Our philosophy at NDI is simple - to represent only the finest and most professional illustrators and to make their services available to you, the client, at the click of a button. Since it's conception, NDI has expanded it's folio of artists to over 30 worldwide - from London to Sydney, Warsaw to Washington.
Our search for unique styles and talent is constant. The desire to fulfill your needs as a commissioning client, paramount.

Our association with Illustration Ltd, one of the UK's leading illustration agencies, further increases our folio to some 130 illustrators. Contact NDI for details.

When I worked for an international advertising firm, my boss who always wore at least six silver statement rings on each hand, would summon me to her corner office. Sitting behind her ultra contemporary glass desk, Italian designed, of course, she would look up, point a finger towards a chair where I was to sit and announce that a new project had came in. Her shitsu Donald would yip in agreement from his personal dog bed next to his owner's desk. She would then direct me to this site. My job, among many other responsibilities was take a look at the illustrators and select at least ten that seemed appropriate for the job. I would bring the names back to Ms. Silver Statement Rings for her approval. One day, instead of Donald being in his bed, he was anxiously wandering around the office and it was clear something was up. Turns out the cleaning crew had spilled something on Donald's bed and that alarmed the poor pooch no end. But I saved the day because I had found the absolute best round luxury dog bed when searching for a bed for my own pet poodle. I placed an expedited order for next day delivery for this cool pet product. My boss was thrilled when it became clear that Donald absolutely loved his new bed. I should have asked for a raise right then!


Just A Few of the ILLUSTRATORS Represented on this Site


Celeste Goulding.

Celeste is wild about watercolour and tales of myth or whimsy.

She has a Masters in Graphic Design (children's book illustration).

Clients include:

Thomson Learning, Catholic Archdiocese of Melbourne,

Lansdowne, Malaysia Airlines, Pearson, Allen & Unwin, JB Were


Jerry Hoare

Vastly experienced in design, advertising, T.V, publishing and editorial, Jerry particularly enjoys working with texture and colour on a wide range of subjects.


Fiona Maclean

Fiona's work is colourful, funky, fun, and youthful. She specialises mainly in fashion and lifestyle illustration.

Working with both traditional art mediums combined with digital.

Clients include:- Editorial - Elle, Dolly, Cleo, Cosmo, For Me, Girlfriend, and some Advertising


Pete Beard

Pete's work is mainly humorous illustration and character design, rendered in Photoshop from hand drawn originals.

He's worked in just about every area from web to print, exhibition to TV and has never missed a deadlilne.



Image: sparky.jpg

Transglobal illustrator with no boundaries!

Recent clients include:- Ferrari, Ogilvy & Mather, Nissan, Citroen, Peter stuyvesant and PC Direct.


Studio Liddell




Exceptionally high quality digital illustration and animation for advertising and product visualisation. Studio Liddell combine their expert visual knowledge with high end 3D Modelling software.

Recent clients include:- Manchester United, Sony Playstation, Cadbury's, Ford and Heinz.



More On TheIllustrators.org and Artist Representation Services

The artist representation service provided by theillustrators.org and other similar agencies plays a crucial role in the careers of many artists. These agencies serve as intermediaries between artists and clients, handling various aspects of the business end, like negotiating fees, managing contracts, invoicing, and sometimes ensuring timely payments even when clients delay. This allows artists to focus more on their creative work.

When submitting work to an illustration agency, it's essential to adhere to each agency's specific guidelines. Common requirements include sending low-resolution images, introducing yourself and your work, and ensuring your email is professional and personalized. It's also advised to consider the style of other artists represented by the agency to avoid direct competition within the agency's roster.

Working with an agency requires an understanding of the business aspects of illustration, such as keeping track of finances, even if the agent handles most of these tasks. Agencies often avoid representing multiple artists with similar styles to prevent internal competition and ensure each artist is valued for their unique skills. Artists are encouraged to maintain direct communication with clients, even when they have agents, to build long-term relationships.

The commercial potential of an artist's work is a key consideration for agencies. They look for distinctive yet marketable styles that can fit into various commercial contexts. Creativity in submissions can sometimes attract attention, but it's essential that the work remains exceptional. Some artists achieve representation through referrals, which can be more effective than general submissions. Maintaining a professional demeanor and realistic expectations is crucial in building a successful relationship with an agent.

Some agencies, like Illustration Agent, offer continued support, expert advice, and marketing assistance, emphasizing the importance of maintaining a professional manner under all circumstances. They focus on creative quality, the ability to deliver on time and budget, and ensuring a pleasant experience for clients.

The Association of Illustrators (AOI) plays a significant role in promoting contemporary illustration and maintaining industry standards. Since its establishment in 1973, AOI has worked with businesses and colleges to elevate the status of illustration as a profession, improve commercial and ethical conditions, and support illustrators at various career stages.

In summary, artist representation services provide valuable support to artists, helping them navigate the business side of their work while focusing on their creative endeavors. The services vary across different agencies, but the core principles of professional conduct, unique and marketable artistic style, and the ability to work within commercial contexts are common elements. It's important to highlight the diversity in the types of artists these agencies represent. Agencies like Totally Reps, for instance, showcase a wide array of talent, including artists specializing in various genres such as animation, 3D/CGI, lettering, handcrafted artwork, icons, maps, pattern art, and more​

​This diversity reflects the broad spectrum of opportunities available in the field of illustration and the importance of finding a niche or specialty that aligns with an artist's unique style and skills.

In addition to the variety in artistic styles and genres, it's also crucial to understand the dynamics of the artist-agent relationship. A good agent not only manages the business aspects of an artist's career but also provides continued support, advice, and assistance during the production process. They help iron out any problems and ensure projects run smoothly, keeping everyone on track and within budget​

​This level of support can be invaluable, especially for artists who are new to the industry or those who prefer to focus predominantly on the creative aspects of their work.

Moreover, organizations like the Association of Illustrators (AOI) play a pivotal role in this ecosystem. AOI, a not-for-profit trade organization, promotes contemporary illustration and maintains industry standards. Established in 1973, it works with businesses, colleges, freelance illustrators, agents, students, and colleges to increase the standing of illustration as a profession and improve commercial and ethical conditions​

​Such organizations offer resources, support, and advocacy, contributing to a healthier, more sustainable environment for artists to thrive in.

Artist representation services provide a vital bridge between artists and the commercial world. They offer a range of services, from managing business dealings to providing moral and professional support. Agencies vary in their approach and specialties, but they all aim to promote the unique talents of their artists while navigating the complex commercial landscape of the art world. Organizations like AOI further bolster this ecosystem, advocating for better standards and conditions for artists. Together, these entities contribute to a more vibrant, diverse, and sustainable illustration industry.